Are You Boosting Your Home-Based Business With Social Media?

I have doubled the fans on my Facebook and increased the engagement nearly double as well. Just with some simple techniques that you will need in order to create opportunities to meet new prospects and customers. This kind of interaction is what you need! I have also been able to:
Generate my own leads
Build a website to bring looking customers for a place to shop
And share about my story and success tips on my blog in order to make a solid relationship
As I began my home-based business, I wanted to reach out to other businesses to offer them incentive gift options. I had been out around town networking, but still needed to find a way to meet an untapped pool of people online. I felt Facebook was a waste of time initially, because everybody from their dog and cat and baby sister were only chatting about ordinary things. But I invested in writing or posting about positive things for people to offer others – how to appreciate your employees, how to send a kind word of praise, how to give gifts for those who are never happy. People responded to this. In time, those that I met in town were saying “I’ve heard of you!” and then they were open to what I had to offer!After a year or so, I was being asked how I was able to do what I got on my social media, and how can they do the same thing!? Friends were telling me to go into business teaching and managing business’ social media! So I did. All because of the effect of my using social media for business. I had created an awareness of what I could offer to help their businesses – either with social media or with gift incentives! I am driven to help other small business owners learn how to grow their business and to create positive influences in their communities.The techniques listed here are of my techniques to handling a direct sales business or any home-based business online. You will still need to remain compliant to corporate branding rules and regulations. Because of those rules and regulations many people feel trapped and not able to use social media. Not true. Being social isn’t regulated! All I do is compliment other’s accomplishments, offer positive words of encouragement, offer money-saving or money-making ideas and tips, but most of all create friends online and offline! I am never far from my computer or smartphone for touching base with my social media friends!Create community!Everyone likes to belong! Perhaps you have a group of downline that you need to meet with on a regular basis. But they are too far away to come to a meeting in town. And you know that meeting together is invaluable to their feeling of belonging-ness and feeling of being of value to the team. Why not create a private Facebook group – add each new member to your “tribe”. Share tips and encouragement.Show and Tell time!You can also share one product each week. Educate your downline and your social media audience. Tell them about the benefits and how this product is different from the competitors. You can also ask your previous customers to share about your products and how much it has helped them. This can build credibility.Share success stories.If you are using twitter, try talking up an event or job well done. Share with your group or with your friends the value of being in a business of your own. Be enthusiastic and excited. People are attracted to success! Share about what you are doing in your own life. Are you attending a special meeting where you get to travel to a great city location? Share what is was like! Did you have a successful day in prospecting potential clients? How did you do that? You have downline eager to learn. Are you seeing how your business is changing people’s lives? Share a story about that. If owning a business of your own has changed your life share how. You are living a dream!Be Graphically Interesting.One thing social media really loves is pictures, graphics or images that motivate or encourage. But more importantly, pictures that show you doing your business looking happy and interacting with people can be an excellent way for you to share your business or view products. People will see themselves doing what you are doing. More importantly, using pictures attracts SEO spiders that will grab the images and promote you in the world of social media. This might get you higher in the Google search rankings, and possibly on the first page! And this is exactly what you want to do!Be REAL!By sharing about yourself and about the people you meet, you are showing to other people that you are human and real. People relate to people who are real or believable. Remember they are seeing if they can fit into YOUR shoes for themselves! People do not do business with a logo or company name. They can’t relate themselves to that. Because of this, it would be important for you to put a close up smiling picture of yourself looking very approachable, as your Facebook profile picture or in any social media profile. Using a cartoon character or a picture of your favorite pet will not draw anyone to you.Trademarking or Branding Yourself.On your Facebook business page you will want to identify yourself with the brand company that you represent. You want to leverage their name. Use it! It will give you more credibility. However, using trademarked names are usually heavily regulated, except to say that you are a ” Mary Kay” representative or the local NUTRILITE representative. So what do you say in your ABOUT section of your Facebook page? Brand yourself uniquely as YOU, who acts as a rep from “such and such company”.For example you can say:”Hi, I am John owner of XYZ Gifts, representing incentives and gift products from XYZ company; helping you find the perfect gift for the hard to buy for employee, friend, or family member!”Keywords and SEOYou will want to use the keywords that people would use if they are searching for you in a Google search. For instance, if you are a beauty online representative you will want to use the words – beauty, cosmetics, skincare, or fragrances. You will want to say that you are the beauty rep in your city and then name that city. This way those keywords will be searched out and will bring up your name, then you become a good contact for a future customer.For example:Example Gifts of Wichita, Ks, the area representative of XYZ company, providing products in beauty, health, home, and lifestyle! All at the convenience of easy online shopping! Open for business online world-wide and at home at www XYZ.com.Be the Go-to Person. Make Relationships.What you want to do social media is to attract people to your Facebook, Twitter or LinkedIn sites in order to make a relationship with you. People are more inclined to buy from someone that they know rather than someone they have no relationship with. By engaging with them on social media you are making that relationship. If you are able to make yourself into an expert in the field of your interests or niche, you will be the go-to person when their need arises. Use social media as your platform to share great ideas, tips and how to’s in order to become their expert. Remember, your content needs to have value TO THEM, not you.Do Not Sell!… What?Selling a product, like saying ” buy this now for 30% off”, every other time you post on your Facebook page will be annoying and bothersome to your followers. So refrain from selling and do it only one time in 10. The other nine times, provide information that has great value to your followers or potential clients. You won’t scare them off this way.I Have a Client or Customer! What Do I Do?Congratulations! You’ve done it, a customer has responded to you on Facebook! Perhaps they posted a comment and they want more information. What should you do? Most online businesses like Mary Kay, Amway, or any other direct sales requires you to make a real relationship with this person. They want you to make contact with this person via e-mail, telephone call or chat. In other words, take it offline! It isn’t time to be a website if your corporate company regulates how you grow your business with inviting them to see your business plan or to share its products. Now’s the time to make a real friend or a potential business partner or customer. A word of caution. Any conversation done in the open of your social media platforms can be construed as being spam. Also, sending out private messages through Facebook or twitter, can also be seen as spam. And you can be shut down and lose all of your list of potential customers, by Facebook, Twitter or even your corporate parent company. Follow all spam rules! Please do not spam!You may wish to read another article of mine – “Sell Like a Drug Dealer with Social Media” as your next step on how to sell online!

Well-Connected Automotive Security – Blending Multiple Products Into One Integrated Safety System

Despite advances in technology and the development of new automotive security devices, the Federal Bureau of Investigation reports that auto theft occurs every 26.4 seconds in the United States. To put that figure in perspective, more than 1 million vehicles were stolen in 2006 alone.Most likely, vehicle owners experience great distress with the loss of such an important possession. But according to a National Insurance Crime Bureau survey conducted in 2007, consumers are often unaware of the extent of the cost involved with a stolen vehicle. For starters, there’s the insurance deductible and the further expense of replacing uninsured or underinsured vehicles. Additional costs can also come in the form of insurance premium increases, the cost of time spent dealing with police, vehicle rental costs and the cost of time off from work.While it’s imperative that car owners observe security measures to discourage theft, vehicle manufacturers possess a visionary understanding of automotive safety and security that reaches far beyond keyless entry and theft-deterrent systems. The concept of seamless blending of multiple products into one Integrated Safety System may further increase automotive security and a car owner’s peace of mind.Perhaps one of the most reliable theft protection systems available, Vehicle Immobilization Systems use an electronic code transmitted from a transponder (tag) located in the vehicle’s ignition key to allow or disallow the engine management system to start the vehicle. To start a vehicle equipped with such a system, the driver places the tag near the ignition lock. Stored within the tag is a unique security code. The security code signal is sent via a transponder. When the correct code is received, the vehicle is allowed to start up.In addition, the system can also allow personalized settings by an individual driver for memory seats, mirrors and keyless vehicle features.Unlike Remote Keyless Entry (RKE) systems which operate with an ultra-high-frequency (UHF) carrier, immobilization systems operate at low frequency (125kHz). In most designs, the transponder is located within the head of the ignition key. However, vehicle manufacturers might also locate the tag in a key fob or card.Another opportunity to increase automobile security and convenience may be the elimination of keys. Since the inception of the automobile, drivers have fumbled around in pockets and purses, trying to locate their keys – a potentially dangerous task in a dark parking lot. With RKE systems technology, the vehicle recognizes a driver’s fob and unlocks the door. The system also allows drivers to start and drive cars without inserting a key. For additional security, proprietary communication algorithms help ensure that the authentication codes contained in the fob will not be intercepted.One keyless vehicle system uses a start/stop button enabled with a fob. Another uses a fingerprint scanner that allows only people whose fingerprints are stored in the system to start the vehicle. Systems also offer seat and steering column position and radio station features. A passive entry back-up provides for low-battery conditions.Another choice for automobile buyers, RKE systems may assist in reducing car theft. Among the vehicle features that can be controlled from a distance are central door locking/unlocking, a panic alarm, an anti-theft warning system, a courtesy light and seat/mirror adjustment. Additional conveniences include integration of keyless actuation and tire pressure monitor and a variety of button configurations for customization.Drivers not only have to be concerned with theft of a vehicle but also theft of its content and components, such as wheels, radios, and personal possessions. Technology for an Ultrasonic Interior Protection system triggers an alarm when movement in the vehicle’s interior is detected. Any changes in inclination (tilting) also trigger a warning. The microprocessor with digital signal processing requires low power consumption and is integrated into one control unit – making it an attractive safety feature for manufacturers and consumers.Products and new automotive design features can help consumers protect their vehicles from theft and improve safety. From simple components to fully integrated systems, safety technology continues to be explored and innovated.

Today’s Automotive Engineer – A Technology Guru With Connectivity Solutions

Technology gurus are hiding in a variety of places these days. Say, for instance, the automotive industry.The automotive industry has produced some of the most advanced and user-friendly technologies publicly marketed in recent years. We can now not only operate our cars without keys, but we can also map our next trip, download information from our desktops onto a “carputer,” assess the state of the vehicle, watch movies, arm a security system inside and out and be alerted when others are in our blind spots.Take, for instance, an entry-level map-based integrated navigation radio, which uses a flash-based secure digital card color map database to provide high-performance navigation. A single, state-of-the-art navigation kernel and map data compiler used in the European market help shorten Original Equipment (OE) innovation cycles, and a range of options allows for entertainment and ease-of-use features. Integrated into a single unit, a map navigation system can be used in parallel to the audio system.Such a system can include AM/FM radio, navigation tools, playback mechanisms like compact discs and MP3s, and connectivity options for portable electronic devices. Of course, customers can add nearly anything a techy heart could desire, like a digital tuner, USB, touch-screen interface, voice recognition, steering wheel control and audio codec options.And that’s just the basic model. Touch-screen navigation radios are full-featured audio and navigation systems in one unit, using onboard computers that interact with the Global Positioning System (GPS), vehicle sensors and a DVD-map database. Such personal travel assistants minimize travel time, make travel more convenient and increase peace of mind. Benefits include multiple functions in one compact unit, the ease of a touch screen, voice prompts, entertainment options, state-of-the-art navigation, the ability to remap locations if the driver misses a turn and intersection views for detailed maneuvering guidance.Active safety systems, like active night vision, lane departure warning systems and infrared side (blind spot) alerts, are other excellent examples of automotive engineers’ ability to connect advanced technologies in a manner that makes the driving experience both safer and more enjoyable.Active night vision uses near-infrared headlamps to illuminate the road scene ahead and displays an enhanced image in the vehicle. This system provides high-beam visibility without blinding oncoming traffic. Components of the active night vision system can be shared with other safety features, such as a lane departure warning system.When lane departure warning systems utilize a camera, the camera can also be used for multiple features, such as active night vision, pedestrian recognition, rain sensing and intelligent headlight control. The lane departure warning system uses a monocular camera mounted behind the windshield to track lanes in front of the vehicle. Accompanying software estimates lane width and road curvature, and determines the vehicle’s heading and lateral position within the lane. When the driver strays from his or her own “dotted lines,” an audible, tactile or visual alert is issued. According to an automotive magazine, ninety-five percent of all vehicular accidents involve some degree of driver behavior — such as swerving. Systems like lane departure warning provide hope of reducing the approximately one hundred deaths that occur every day on American roadways, as reported by the Public Broadcasting Service in 1995.Side (blind spot) alerts provide the same hope. These systems help drivers be aware of vehicles in side blind spots when changing lanes and making turns. Sensors integrated into mirrors, taillights and side fascia measure the adjacent lane temperature over time to detect if vehicles are entering the side blind spot. If detected, the system provides visual indications within the mirrors. If this proves ineffective and a turn signal is activated anyway, an audible alert follows. These warnings give drivers more time to react and, hopefully, help avoid the more than 200,000 lane change accidents that occur every year according to the National Highway Traffic Safety Administration.It’s amazing how easily they hide those geniuses of technology. We never hear their names, see their faces, or even, in most cases, acknowledge they exist. Yet it is the knowledge, safety and connectivity solutions of automotive engineers that are helping save lives and helping make sure the rest of us don’t get hopelessly lost on the way to that next great adventure — at least not too often.