Promotional automotive products include much more than key chains and bumper stickers. You can put your message or logo on everything from roadside toolkits to hitch covers. While smaller items make excellent giveaways, use larger products as customer appreciation gifts and raffle items.Many vendors give out logo key chains at trade shows, job fairs, and in goody bags at other community events. Why not do something a little different and hand out a mini license plate, ice scraper or tire gauge? A tire gauge is a useful promotional item that will remind the recipient of your company every time it’s used. In addition, tire gauges often come attached to a key ring, combined with a pen light or a tread gauge, and as a digital gauge.Other eye-catching giveaway items include car flags, bumper stickers, static clings and reflective decals. These types of screen imprinted items are especially useful when your company sponsors an event or a sports team. Customers are more inclined to use and display the item when the message supports the event or team. Your logo and contact information are then visible to everyone who sees the vehicle displaying the item. When choosing screen imprinted automotive promotional products, look for vendors who offer 4-color process. You want to make your item stand out with bright colors. These products can also be used as advertising on company vehicles.The car ribbon magnet supporting various causes continues to be popular with motorists. Use these to show your support and your recipient’s support for everything from breast cancer research to a particular branch of the military. The best ribbons include a heart shape in the loop of the ribbon that provides an additional punch-out magnet to display information.The ultimate in promotional automotive products is the roadside emergency tool kit. These make great customer appreciation gifts or raffle items. Basic kits include screw drivers, a tire gauge and jumper cables. More expensive kits can also include a flash light, a universal car starter, wrenches, electrical tape and even a first aid kit. Surprisingly, vehicle tool kits are reasonable priced from $20 to $50.Finally, consider imprinting car organizers with your logo and message. You can put your information on CD organizers, catch-alls, glove box wallets, and mobile office and entertainment centers. Car organizers make nice gifts for both customer and employee appreciation days. Normally, imprinting is priced as one color in one location on the item.